Different Types of Videos –
How to Videos
Does your product support Complex Activity ? Maybe you are making a engineering tool or industrial installation , such product line requires educating your customers to give them a headstart .
Customer Support Tool –
Do you frequently get customer service enquiries that can be best explained with a video ? Are there commonly misunderstood aspects of your product and service ? You can make collection of customer support videos and host it on youtube. Your customers will appreciate the rich media content and you will build good rapport with them .
Tutorials for your customers –
Do you have a product that is challenging to learn how to use ? Maybe it’s a software , or perhaps it’s a tool or solution that has multiple steps . Creating tutorials to train your customers will add a lot of value and expand your customer base , as word by mouth you will get publicity and generate more prospects .
Product Demonstrations –
Do you have a product that must be seen to be believed ? Show your products in action using live action and 3D Animation for your customers to get much better feel of your product advantages . Creative Product Presentations can go a long way in creating powerful brands .
Formal Testimonials –
Do you have a celebrity or well known industry veteran who will speak about your product , service or company ? Testimonial videos can build good credibility around your Brand .
Discount Offers –
One way to boost your no of youtube subscribers is to occasionally offer a special discount or coupon exclusively through youtube . Build videos around your special offerings .
Why will people watch your videos ?
There are only 2 reasons why people will watch your Videos –
First reason , people will watch video is out of curiosity , they want to see what is about to happen and have mysteries explained . You can create suspense by giving creative tag lines to your videos and then visitors wld like to know how in the videos the suspense is unfolded , they will stay till the end .
Motivated Self-Interest –
Learning something new – People love to learn something new , internet gives you infinite access to empower your knowledge . use videos to educate your potential customers with exciting information .
Laughing – People enjoy humor more than anything else , design your content with lot of humor in it and people will love to share on their social media platforms , your brand will get a viral effect .
Problem Solving – Your videos should empower people to solve their problems , consumers come to youtube to get quick fix their issues watching videos .
Entertainment – People want Entertainment EntertainmentEntertainment , and your video should be loaded with one . Simple and to the point scripting can do the job , you need not go over the top for this .
Make sure , when you upload your videos Title of the Video is well thought of , the opening sequence of the video is very effective to set the tone .
The description box – this is very important for your videos to show up in searches , embed right copy with keywords and tags , also don’t forget to add your website URL .
Social Media Platforms –
Your Email List –
Email marketing is one of the most effective tool , you can generate email lists using your video .
Product Page –
Your ecom site’s product pages are the most vital part of selling online , and getting traffic from youtube to those pages has got to be top priority .
Pitch Video –
Create a pitch video for your targeted Customers , explain the benefits of your products / services and help them solve their problems and add value .
On Video Call to Action –
You can advertise on your video , by giving link to your website . People will click on the link on video itself .
Channel About Tab –
About tab on your channel is where people will get more information about you .
You can run Video Adwords from youtube , run PPC campaign to show up your videos on google listing and drive traffic to your site .
Youtube Analytics is an analytics package that you can use to evaluate the success of your efforts . The features allows you to see your results at both the channel level and individual video level . To view these feature simply click on the Video Manager option .
Lets understand type of information you can review from these features .
From the overview tab , you can view a summary of your performance and engagement metrics .
Earnings Report –
The earnings report provide a summary of your revenue from monetization efforts .
Views Reports –
The views reports are intended to provide detailed information about your viewership and your viewers behavior .
You can also check Engagement Reports and analyse following information –
Likes and Dislikes
Call to Action
Google Analytics provides information for webmasters about the traffic coming to site . There is a section related to social traffic , which documents the results of youtube visitors coming to your website .
Get your top explainer videos done from us , review our work at –