What is Video Marketing?

 

The definition of Video Marketing is as simple as making use of videos to promote or market your brand, product or service. Going from reel to real, videos convey strong messages to audience at just a click. Versatile, impactful, entertaining, engaging– these are a few words that come to mind while referring to Video Marketing.

Video is versatile: When it comes to marketing and making videos even sky is not the limit. Videos have great compatibility and they can fit-into any distribution platform from desktops to mobiles. Videos can be used to cinematize a documentary or make a 6 second micro blip. A single video can be packaged differently, repurposed and republished to suit the content needs.

Video is impactful: It is a proven fact that audiences are at least 64% more likely to purchase a product or avail of the service after seeing a video representation rather than merely reading text or images. Well thought videos help establish personal connect with the audiences through easy to digest content leaving a huge impact and an excellent recall value.

Videos are engaging and entertaining: In today’s day and age where there is an overload of content and information with different brands trying to get the users attention, it is imperative for the audience to get bored easily and just scroll over without paying any heed. With video, marketers can create magic and be as innovative as possible while trying to deliver the right message. Relatable, fun and interesting video content and graphics easily grab the attention of the user who then looks up to the brand and follows it for more trends, product information and helpful tips.

Video is social: As marketers you would want your audience to not just look at your video but to be social influencers and share it with others. Video marketing has the potential to strike the right note by building an emotional connect with the audience and driving them to take action by liking, sharing and engaging in conversation over the video.  Audiences are most likely to share something that makes them feel good; and gets them fired up.

Video for better SEO: Showcasing video content on your website helps increase the amount of time visitors spend on your website and increases the chances of ranking first in Google search. A mix of text, image and video helps to show Google that your content is varied and valuable with greater emphasis on optimized video content.

Video is measurable: Having reports up and ready to monitor the ROI generated through your video marketing initiative is a big plus point. Video analytics is easily accessible and can help you track the leads generated giving insights into your campaign strategy and way forward.

We can keep raving about the innumerable benefits that Video Marketing bring to start-ups, established brands and mid-sized businesses. So if you don’t want to be left out, start harnessing the important power of video and kick start your video marketing campaigns today.