Why use videos for Marketing

52.1% increase in money spent by marketers on video .

Visitors who view video on retail sites stay 2 Minutes longer than those who don’t .

Increased conversion by 30% .

68% of the Top Internet Retailers use video content .

Increased email click through rates by 300% .

Increases the chances of a front page google result by 53x .

85% of customers are more likely to make a purchase after watching a product video .

Benefits of Youtube Marketing

You can Drive qualified Traffic to your website , better the quality of traffic you will have improved chances of conversion , lets explore few ways of how youtube can help generate traffic to your website .

Search Engine Optimization –

Google , binge and yahoo serve up content each time someone searches for a specific keyword . frequently one of the top results they serve is a video . When you create youtubevideos , you are automatically creating content that is highly useful for search engines .

Also consumers these days search on google for specific keywords and when results showup , they click on video tab to see what video responses pop up .

Video Search Optimization –

Consumers usually search for videos to find solutions to their problems , and that’s why youtube has become 2nd most popular search engine . if you have a good and effective video done for your niche , your customers will find you and and engage with your products and services .

Referral Traffic from Videos

Each video that you make has a description field that allows a clickable link that can take people to your website or product page . Make sure to add your website link in the description box while uploading video on youtube .

Referral traffic from your youtubechannel –

Most visitors when they watch your video , they will also click on your youtube channel to see other relevant content , they will also see how many subscribers or videos you have and if theres is a link to your website .

Referral traffic from Call to Action Overlays –

Call to action overlays on your videos cld be very effective way of driving traffic to your website or landing page .

Social Sharing –

When your video is up there , visitors will share the content on their social media platform . This will generate Viral effect for your Brand / Products and Services and generate more prospects every single day .

Subscribing to your channel –

When people subscribe to your channel , they see your videos in their home feeds , which means the more subscribers you have , the more people are easily going to find your next video .

Video as a General Sales Tool –

Make your product pages more effective .make a sales related video and embed it in your sales page . This rich media has been clearly shown to improve your sales rates .


Some words about us

We do cutting edge Live Action / Animated Videos that explains how a business or product works. Research has shown that explainer videos are very effective in engaging viewers and holding their attention to completely listen to your message. They have proved to be effective in explaining intricate product usages in a simple manner to the customer. Graycode specializes in making jaw-dropping, animated explainer videos that simplifies intricate business content phenomenally, helps understanding the concept very easily, enables businesses to explain their services simply, effectively and meaningfully. With exceptional story telling skills, we engage, educate and influence your audience’s decision making at the same time in such a way that it increases your rate of conversions, search engine results and best of all-sales.

Some Facts

With 80% of the world’s Internet traffic predicted to be made up of video content by 2019, there has never been more need for brands, marketers, and agencies to embrace video marketing as the most effective type of communication with their target audience. Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video can engage in a way that text never can.



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